Understand your Code of Conduct: A quick guide for license holders
When purchasing insurance, Albertans trust in the expertise and advice of their licensed insurance professionals. This trust is built on the foundation of integrity, competence, and good faith.
The three industry councils—the General Insurance Council, the Insurance Adjusters’ Council, and the Life Insurance Council—each established a Code of Conduct that outlines the minimum standard of conduct expected of agents, brokers, and independent adjusters when dealing with Albertans that rely on their services. License holders are expected to understand and apply the principles outlined in their respective Code of Conduct.
What is a Code of Conduct?
A Code of Conduct is a set of guidelines that outlines the expected behaviour and ethical standards for licensed professionals. In the insurance industry, these codes are designed to ensure that agents, brokers, and independent adjusters act with integrity, trustworthiness, competence, and good faith. They provide a benchmark for professional conduct and help maintain public confidence in the industry.
What is in the Code of Conduct?
Each code outlines the standards expected when dealing with clients, insurers, claimants, the public, and other stakeholders. Each Councils’ code is specific to the license class and contains:
- Principles, requirements, and how they can be applied
- Guidelines for conducting yourself by the principles
- Examples of misconduct.
Compliance tips
To stay compliant with your Code of Conduct, please ensure you:
- Regularly review, understand, and apply the code relevant to your role.
- Stay informed about future updates and changes to the code.
- Seek guidance when in doubt about ethical issues.
- Adhere to statutory and regulatory license requirements.
All Alberta brokers, agents, and independent adjusters are encouraged to familiarize themselves with their related Code of Conduct and ensure they are conducting themselves using the principles of behaviour expected of a licensed professional.
The codes of conduct also help Albertans understand the standards they should expect from their insurance agent or independent adjuster. AIC is committed to providing resources to licensees to help them provide high-quality services to all Albertans.
For more detailed information, please read through your applicable code of conduct:
General Insurance Council Code of Conduct
Do you have a complaint?
As part of its work to protect the public, AIC investigates complaints against insurance agents, brokers & independent adjusters
Make a complaint